App Store App Review issue

App Store metadata mismatch

Apple rejected the app because store metadata, screenshots, privacy claims, or listed features do not match the actual app experience.

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Fix App Store review issues before the next submission

Use LogicSpring to run a free precheck, regenerate the right policy or disclosure pack, and shorten the loop from rejection notice to resubmission.

Summary

Apple rejected the app because store metadata, screenshots, privacy claims, or listed features do not match the actual app experience.

What this means

Reviewers see a mismatch between what the listing or review notes promise and what the app actually does.

This often overlaps with privacy claims, permission explanations, AI feature descriptions, or subscription flows.

It can be fixed quickly if you treat it as a consistency problem across every submission surface.

Common causes

  • Screenshots or descriptions mention features not enabled in the reviewed build.
  • Metadata claims about privacy, AI functionality, or subscriptions overpromise compared with the current experience.
  • Review notes, permission strings, and store listing language describe different use cases.

Step-by-step fix

  1. Step 1

    Review screenshots, subtitle, description, review notes, and policy links against the exact release build.

  2. Step 2

    Remove outdated claims and narrow the listing to what Apple can verify in review.

  3. Step 3

    Resubmit with cleaner reviewer notes that explain what is included now versus later roadmap work.

What to update

  • App Store listing metadata
  • Screenshots and subtitle
  • Review notes
  • Policy links

FAQ

Can I resubmit to App Store without changing the binary?

Only if the issue is purely metadata or disclosure copy. If the current build behavior still conflicts with the policy, permissions, or SDK inventory, you usually need a new build.

What evidence should I prepare before resubmitting?

Prepare the updated public policy URL, the exact store fields you changed, screenshots for permission or disclosure flows where relevant, and a short reviewer note explaining what changed and why it now matches the app.

Should the privacy policy, store form, and in-app disclosure all match?

Yes. Review teams compare these surfaces together. If one says you collect or disclose something and another says you do not, the mismatch itself often becomes the next rejection.